SCG Legal April 2024 Newsletter

April 25, 2024
scglegal
We are three weeks away from SCG’s 2024 Midyear Meeting in Dublin! And – if you are attending – expect to experience ample business development and networking opportunities as well as access to relevant and timely information critical to your practice, firm, and clients. Click here for the latest agenda. There’s still time to register, but if you’re not attending, available presentations and session recordings will be posted on the website a few weeks after the event.
Registration is also open our 2024 Annual Meeting in Los Angeles, CA. The agenda is forming and your suggestions for topics as well as speakers are always welcome. Feel free to email those to me (agorokhovsky@scglegal.com). And, if you are planning to attend, be sure to make your hotel reservations as soon as possible!

SAVE THE DATES
2025 Meetings
Midyear Meeting | May 15 – 16 | Barcelona (Spain) 
Annual Meeting | September 18 – 19 | Austin, Texas (US) 

2026 Meetings
Midyear Meeting | March 19 – 20 | Melbourne (Australia) 
Annual Meeting | Dates TBA | Washington, DC (US)

Global Practice Group Meetings 
The purpose of these affinity initiatives is to connect lawyers across the globe so you can share information related to your practices and to discuss potential collaborations on client, business development, and thought leadership opportunities (e.g., joint podcast, panel participation, article co-authorship, etc.).

  • Established: International Arbitration, Bankruptcy & Insolvency, Cannabis, Cyber/GDPR – Technology & Digital Economy, Employment, Government Procurement, and Government Relations 
  • Launched/ing in 2024: Environment/Energy (Europe); Life Sciences; Immigration; Infrastructure; Intellectual Property (Patent Prosecution/Litigation); Mergers & Acquisitions (Europe & Asia); Tax (Asia); Technology & Digital Economy; Trusts and Estates; and White Collar 

Participation is coordinated through your firm’s Voting Representative (VR). Please reach out to your VR if you are interested in one of the groups mentioned above or to me (agorokhovsky@scglegal.com) if you have an idea for a new one.

Doing Business In…
To support a greater understanding of business and legal considerations in different jurisdictions around the world, SCG produces regional guides as well as offering the opportunity for individual firms to promote their expertise. 

Interested in a guide for your location? Please contact Director, Business Development and Strategic Initiatives Michele Bisceglie (mbisceglie@scglegal.com). 

AI Strategy Exchange Working Group
SCG has partnered with LawVision, an industry leader in creating competitive advantages for law firms, on a curated opportunity for member firms to strategically leverage artificial intelligence (AI) into competitive advantages for how legal services are provided and consumed. The program focuses on four key areas: Industry Insights and Lessons Learned; Ethics and Governance; Law Firm Operations and Design; and Risk Sharing and Collaboration. Participation is coordinated through your firm’s VR. Please reach out to your VR if you are interested in being included. In addition, as part of this initiative, we have formed a closed (just for members of SCG Legal) LinkedIn group to provide members with a safe space to connect and communicate with each other on this dedicated initiative. Click here to join the group. 

Global Spin
At no extra cost and inclusive of full production support, SCG supports member firms with pod/webcast opportunities through its Global Spin platform. Click here for previous Global Spin episodes. In case you missed it… 

Have an idea for a topic? Want to partner with another member on an episode? Please contact Membership Coordinator Erin Kane (ekane@scglegal.com) to coordinate details. 

Meet & Greets Around the Globe 
SCG monitors member attendance at global industry events to help facilitate and/or potentially sponsor networking opportunities. Below are some of the events SCG is tracking for on-site member meetups and – if appropriate – invitations to additional networking opportunities with clients.  

If you/r firm colleagues are planning to attend these events – or would like to suggest other events be added to this list – please email Membership Coordinator Erin Kane (ekane@scglegal.com).

Professional Development 

  • Last month SCG hosted a “Building Your Personal Brand” webinar. Attendees learned how to define, refine, or re-invent their personal brand; communicate their personal brand; explore strategies for aligning existing network with their personal brand; and keep their personal brand at the forefront of a career management strategy. If you were unable to attend, please click here for the recording and click here for the presentation. Feel free to share these resources + the Cultivating Your Zone of Genius worksheet with your firm colleagues. Have an idea for a future professional development webinar topic or speaker? Please contact Membership Coordinator Erin Kane (ekane@scglegal.com).
  • SCG has partnered with the Legal Sales & Service Organization (LSSO), a transformative industry association helping senior sales-/service-focused legal and business professionals thrive in today’s dynamic and competitive landscape, on the following two opportunities for network members.
    • Coaching Advantage© Certification Program | May 14 – 15 | Virtual: Coaching has emerged as an important discipline within the legal profession. Learning or refining your business development coaching skills to help lawyers reach their full business development potential is an excellent career advancement strategy. This program includes instruction from client sales/service and coaching experts; interactive discussions about methods for meeting day-to-day challenges and leveraging opportunities; a live coaching session shadowing; and a one-on-one debrief. At program conclusion, each participant receives a Master Coaching Certificate. SCG Members can attend for a preferred rate of $1,899 (20% off) with code SCG20LSSO. For more information and to register, please click here.
    • 2024 RainDance Conference | June 5 – 6 | Boston, MA: I will be one of the speakers at this event, which has a well-earned reputation for introducing the legal industry to pioneering concepts as well as offering honest insights into proven ones. This year will feature LSSO’s version of TED Talks: Sales & Service Education Discussions (SSEDs). These ~20-minute sessions will be punctuated by frequent opportunities for attendees to network and connect about what they’re experiencing at the Conference and in their daily work – what they are hearing, thinking, wishing they knew more about, doing in their own organizations, etc. SCG Members can attend for a preferred rate of $720 (10% off LSSO Member Early Registration rate) with code SCG24RD. For more information and to register, click here. 
  • And through Coston Consulting, SCG’s Global DEI Certification Program partner, SCG members are invited to take advantage of a subscription discount (30% off published price) for Elevate Curriculum TM, a custom/proprietary eLearning program designed to help law firm associates and junior partner advance their marketing and revenue generation skills. The Curriculum is divided into two subscription tracks. The Core program at $559.30 for SCG members (30% discount) is designed to help law firm junior associates learn the fundamentals of personal branding, marketing, and networking. The Advanced track at $962.50 for SCG members (30% discount) covers the marketing fundamentals along with business development best practices for profile raising, pitching for new business, client relations, and cross-selling. Both programs have been approved for certain CLE credit in a number of mandatory CLE states in the US. To redeem the discount, click here and use the case sensitive code SCGL2024 when purchasing either program. If you are interested in 15 seats or more at your firm, please click here to contact Coston for additional group pricing options. 

Reminder: Tracking Referrals for Impact
As you know, it can take numerous interactions to build the rapport and establish the trust that enables client referrals. Once that foundation is laid, referrals become nearly seamless and members invest in each other’s success naturally. As member-to-member client referrals occur, please help SCG track them. Doing so is critical to:

  • Offer a clear picture of membership value, especially for annual member firm renewals and prospect member firm invitations;
  • Ensure acknowledgement of/credit to the referring firm; and
  • Ensure the firm receiving a referral has an opportunity to profile their practice/s.  

To ensure accurate tracking, please CC me (agorokhovsky@scglegal.com) on any referral emails. If that’s not possible because of client confidentiality, please send me a separate email letting me know the firm you referred the client/matter to and, as able, the related practice or industry. If you have any questions/ suggestions about this request, please contact me directly.

In Closing…
Please take full advantage of SCG’s global reach and impact as well as the benefits our network has to offer. And, as always, if you have any questions or suggestions for how to enhance the engagement experience for you, your firm, and/or our member community, please do not hesitate to reach out. 

Alina Gorokhovsky
CEO, SCG Legal
agorokhovsky@scglegal.com
202.580.6527

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